When I started blogging 8 1/2 years ago, it wasn't about making money. I built my first personal blog to share my journey through motherhood and to share ideas and tips I learnt along the way. What I didn't realise at the time, is that it would become a place where I would connect with other parents, who like me, were looking for answers, and wanting support from other parents.
Why I blog
I wasn't someone who started a blog in the idea that one day I would make a bucket load of money or to become a full-time blogger. It was a way for me to reflect, share my journey, and support other Mums going through similar experiences to me. I also provided ideas on entertaining kids through craft & art activities and it let me keep an online journal of the time I spent with my two girls.
Building a community
Through creating my blog, I built an online village of supporters who understood what I was going through and who were there for me virtually, during the times I felt overwhelmed and exhausted as a stay-at-home Mum.
On my business site, I created a blog to share my knowledge and expertise, as well as talk about how my services can help clients and provide useful tips.
Are you still wondering whether a blog is going to be suitable for your business?
Here are some reasons why I think your business should have a blog!
Connect with others - Blogging is a great way to connect with customers and update them on what's been happening in your business. You could use it to promote new products, interview new members who have joined your team, publish testimonials from happy clients, promote events or promotional offers that are new.
Share your knowledge & expertise - What better way of demonstrating your expertise and knowledge in your subject-field than by publishing a series of blog posts that help other businesses or customers. You might think this is giving away free advice, but actually, the more readers begin to recognise you as an expert in your field they will come back to your site if they want to know something or may even contact you when they need advice.
Builds a following - When someone enjoys reading your blog posts they are likely to return to your blog again, or share your posts with friends on social media. The more popular your blog posts become, you may find followers returning to your blog or visit your website for more information.
Increase search engine ranking - By introducing SEO friendly content to your blog posts, you can help raise the ranking of your website on search engines like Google.
Other ways you can use your blog - Think of your blog as an online marketing tool, you can use it to offer potential customers free goodies such as free downloads, printables, or eBooks, display frequently asked questions or lessons learnt, or linked to a voucher for new customers to get a discount on a workshop or training session.